With Facebook’s most recent changes it’s become more important than ever to have your marketing strategy locked down. While some are...

On episode 3 - Part 2, of the The Golden Rules, owner of Homestead Entertainment / Red Light Artists Management, Brad Belanger stops by...

The Facebook algorithm often feels like a mystery, doesn’t it? Perhaps that’s why Facebook’s recent announcement to push back against...

On episode 3 - Part 1, of the The Golden Rules, owner of Homestead Entertainment / Red Light Artists Management, Brad Belanger stops by...

You’ve probably heard of it before, but do you know what it actually is? Experiential marketing, also known as live or event marketing,...

As part of the creative team at Grayscale, I have the pleasure of working with brands, festivals, venues and artists alike. Part of what...

What if you could attend a live show from a different location? With a VR headset, you probably can. London-based startup MelodyVR is...

Author: Yitzi Weiner - A “Positive” Influencer (Forbes, Buzz Feed, Huffington Post, Inc) Full Article HERE: “The music business is not...

We received a request from a large music venue to help them gain better traction in their market via social media. The venue owners were...

From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that...

1. Dreams Change I had always pursued this one undefined music dream job. However, through time and experience I realized that dreams...

Music always had the power to connect with people on a deep and emotional level. As a result, brands have always looked for opportunities...

As a 36-year-old CEO and founder of a marketing agency, I have learned a lot over the past few years. Age is never an excuse for failure,...

Facebook isn't YouTube, YouTube isn't Search and Search isn't Snapchat. Marketers must understand every nuance of consumer behavior, with...

In this day in age, digital media is the way to go for your marketing strategy. It’s a lot cheaper than traditional advertising, and it...

Paris, France. April 23, 1910. A 51-year-old boisterous American statesman, author, explorer, soldier, naturalist and former President of...

Continued from Introduction to the Sales Profession Part 1 1. About ourselves Do we feel good about ourselves? Are we treating ourselves...

We have heard many times that the sales profession is hard. We have also met many people that are extremely successful in sales and they...